Effective Date: 12/02/2025

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Welcome to SAPPHIRE AURORA ("we," "us," "our"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, SAPPHIRE AURORA ("Site"). By using our Site, you agree to the collection and use of your information as described in this policy.

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1. Information We Collect

We collect the following types of personal data when you interact with our Site:

1.1 Information You Provide

• Name, email address, phone number, and shipping/billing address.

• Payment information (processed securely by third-party payment providers; we do not store payment details).

• Account details if you create an account, including login credentials.

• Any information you provide when contacting customer support, including order inquiries and complaints.

• Product reviews or other content you voluntarily submit.

 

1.2 Automatically Collected Information

• IP address, browser type, operating system, and device information.

• Pages visited, time spent on the Site, referring URLs, and other analytical data.

• Cookies, web beacons, and tracking technologies (see Section 5).

• Log files and diagnostic information for troubleshooting and security purposes.

 

2. How We Use Your Information

We use your information to:

• Process and fulfill orders, including shipment and order confirmations.

• Provide customer support and respond to inquiries.

• Improve our website, services, and user experience through analytics and feedback.

• Personalize content, offers, and recommendations.

• Send promotional emails and marketing communications (only if you have opted in).

• Conduct market research and analyze shopping behavior.

• Detect and prevent fraudulent transactions, security threats, and abuse.

• Comply with legal obligations, including tax and regulatory requirements.

We do not use automated decision-making or profiling that significantly affects users.

 

3. Sharing and Disclosure of Information

We do not sell or rent your personal data. However, we may share your information with:

• Third-party service providers (e.g., payment processors, shipping carriers, IT infrastructure providers, marketing partners, and customer support tools).

• Analytics and marketing partners (e.g., Google Analytics, Meta, and other advertising platforms for targeted ads).

• Legal authorities if required to comply with laws, regulations, or legal processes.

Your data may be processed outside of New Zealand, including in the United States and the European Union, with appropriate safeguards in place.

 

4. Data Security

We use various security measures to protect your personal data, including:

• SSL/TLS encryption to protect data in transit.

• Firewalls and access controls to secure stored data.

• Regular monitoring and updates to prevent security vulnerabilities.

While we take security seriously, no online transaction is completely secure, and you provide your information at your own risk.

 

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site. These include:

• Essential Cookies: Necessary for core functionality (e.g., login, cart, checkout).

• Analytical Cookies: Help us understand user behavior through aggregated data.

• Marketing Cookies: Used for personalized advertising and retargeting.

• Third-Party Cookies: Set by external services like social media platforms.

You can manage your cookie preferences through your browser settings. Disabling cookies may impact the functionality of our Site.

 

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access, update, or delete your personal information.

• Opt-out of marketing emails (unsubscribe links included in emails).

• Restrict or object to certain data processing activities.

• Request data portability where applicable by law.

• Withdraw consent for non-essential data collection.

To exercise these rights, contact us at info.sapphireaurora@gmail.com. We may require identity verification before processing your request.

If you are a New Zealand resident, your rights are protected under the New Zealand Privacy Act 2020. If you are a European Economic Area (EEA) or UK resident, your rights are protected under GDPR.

 

7. Data Retention

We retain personal data as long as necessary for business operations, legal compliance, and fraud prevention. Data retention periods include:

• Order and transaction records: Retained for tax and accounting purposes.

• Customer support interactions: Stored to improve service quality.

• Marketing data: Retained until you opt-out.

After the retention period expires, we securely delete or anonymize data.

 

8. International Data Transfers

As a New Zealand-based business selling worldwide, we may transfer your data across borders. If you access our Site from outside New Zealand, your data may be processed in other countries with different data protection laws.

We ensure that your data is protected through appropriate safeguards, such as:

• Standard contractual clauses for international transfers.

• Compliance with applicable data protection laws (e.g., GDPR, CCPA).

 

9. Children’s Privacy

Our Site is not intended for anyone under the age of 18. If you believe a child has provided us with personal data, please contact us immediately.

 

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

 

11. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page, and significant changes may be communicated via email. The "Last Updated" date at the top indicates when the policy was last revised. Please review this policy periodically.

 

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Sapphire Aurora
Website: http://sapphireaurora.com
Email: info.sapphireaurora@gmail.com